33%
Cost per lead
We show you where your sales funnel loses money — in 5 working days.
No commitment and no services pitch. You get concrete numbers from your own accounts and a list of fixes you can hand to anyone.
We have worked with companies in these fields
This is for you if at least two of these land
An audit only makes sense when the losses show up in numbers. If at least two of these land, you already have the data.
Get my free auditAds without sales
Ads bring in leads, but sales stay flat.
Opaque channels
You cannot say what a customer actually costs you per channel.
Sales without a system
The sales team runs without a system — everyone tracks leads their own way.
Reports without growth
Your contractor sends a report every month. Revenue does not move.
An audit for e-commerce
Where ad attribution and real orders diverge, and how many carts drop between payment and confirmation.
We measure
Drop between steps
How many leads pass from each step to the next, and where the hole is biggest.
We measure
First response time
From form submit to the first call from a sales rep.
A document, not a promise
The document is yours to keep whether or not anything comes of it.
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An 8–12 page PDF
The numbers come from your accounts, not from a template. Every conclusion traces to a specific row.
Sample page -
Funnel table
A step-by-step funnel table: how many leads enter, how many pass, where the drop is.
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Fix list
A fix list ranked by revenue impact — who does it and how long it takes.
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Channel breakdown
Cost per lead and per customer by individual channel, not an account-wide average.
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Call notes
Marked moments from the ten recordings where the conversation stalled, with timestamps.
Funnel audit
Four sources we build the funnel from
Read access is enough. If you are missing one of these, we say so up front and run the audit on what exists.
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Most common
Ad accounts
Google Ads, Meta, Sklik. Spend, clicks and conversions by campaign and keyword.
What we take from it -
Call recordings
Ten calls from the past month. Where the conversation stalls and what the rep never said.
What we take from it -
Most common
CRM
Deal stages, time spent in each stage and loss reasons as the reps record them.
What we take from it -
Web analytics
The path from landing page to form submit, and where visitors drop off.
What we take from it
Two audits that ended in changed numbers
Two audits where the client shipped the fixes and the change showed up in the numbers.
Get my free audit800%
Surge in web traffic
Three months after we shipped the fixes we were paying a third less per lead on the same budget. What helped most was finally seeing which step people drop off at.
Marek Doležal, marketing director
The audit showed half our enquiries were getting lost between the form and the first call. After the fix we closed twice as many deals without adding a koruna to ad spend.
Jana Kučerová, head of e-commerce
2.4×
Closed deals
11 days
Sales cycle shortened
40%
Lead growth
68%
Revenue per lead
I expected a services pitch and got a document with numbers from our own accounts. We shipped three of the five fixes ourselves inside a month.
Petr Svoboda, sales director
Read-only access, and only for the duration of the audit
We do not need edit rights. We take read access to your ad accounts and CRM, and you revoke it once the document is delivered. We do not pass the data to third parties and do not use it for anything other than your audit.
Privacy policy
Six steps, and none of them is “we will analyse things”
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Funnel steps
We walk the funnel step by step and show which one drops the largest share of leads, in absolute numbers.
What comes out of it -
Cost per lead by channel
We calculate cost per lead and cost per customer for each channel separately — not an account-wide average.
What comes out of it -
Ten calls
We listen to ten call recordings and mark the moments where the rep loses the deal.
What comes out of it -
Ads versus CRM
We reconcile ad account data against what is actually in the CRM and find where the numbers diverge.
What comes out of it -
Response time
We measure first response time to a lead and what the delay costs you in closed deals.
What comes out of it -
Fix list
We build a fix list ranked by revenue impact, with a time estimate on every item.
What comes out of it
Find out what the steps you do not measure are costing you
No commitment and no services pitch. Document within 5 working days of getting access.
We take 8 audits a month — more than that and we cannot do them properly.